Polished up picture of an advertisements for the lovely Le Gant girdles circa 1955.
”In 1952 Warner’s adroitly released the Merry Widow foundation in conjunction with the Lana Turner film of the same name. Talk about clever advertisement strategies! Like the incredibly popular Coraline corset of their Victorian beginnings, Warner’s stunning bustier waspy combination immortalized the brand for generations to come. The longline style with detachable garters immediately became one of Warner’s greatest successes. To this day, its classic shape and hourglass inducing effect have preserved their allure and the style continues to be a favorite among vintage collectors and enthusiasts.”
